Leading the Charge: AI Strategy for Business Leaders Who Can’t Afford to Fall Behind
Brad Hauck doesn’t just talk about leading through change. He’s lived it on two frontlines: 19+ years responding to wildfires as a volunteer rural firefighter in Australia, and 25+ years building AI-powered marketing systems that generate real revenue for businesses worldwide.
That combination creates something most speakers can’t deliver: leadership principles tested under extreme pressure, applied to the rapid transformation businesses face right now with AI.
When a bushfire changes direction, you don’t have time for committee meetings. You assess the situation, make the call and move. The same mindset applies when you’re leading your business through AI adoption, market disruption or competitive threats. You need clarity, speed and confidence.
Since 2009, Brad has spoken at conferences in 54+ countries, delivered hundreds of virtual events and trained thousands of business leaders on harnessing AI to optimize, automate and accelerate growth. As author of bestselling books AI Powered Profits, Micro Course Profits and Run Towards the Flames, he’s guided leaders through both the technical and psychological challenges of transformation.
What Brad Brings to Your Stage
Frontline Leadership Experience
Brad’s managed hundreds of emergency callouts where decisions matter immediately. Those experiences translate directly into frameworks for business leaders who need to move fast, keep teams focused and make calls when conditions keep shifting.
Proven AI & SEO Implementation Track Record
He’s generated over 100 million website visitors through organic search and social media, creating billions in sales for clients. His track record includes founding Promote SEO and building multiple successful companies using the exact strategies he teaches.
Technical Expertise Without Corporate Fog
With qualifications in telecommunications, computer education (M.Ed Hons) and teaching, Brad translates complex AI concepts into clear jargonless action steps. He teaches cause and effect in real business terms, then tells you what to do next.
The Leadership-AI Connection
Here’s what makes Brad’s approach different: he doesn’t separate leadership from technical strategy.
When you’re implementing AI in your business, you’re not just adopting new tools. You’re leading people through uncertainty, making strategic bets with incomplete information and competing against others who are moving fast. That requires the same mindset firefighters develop: assess quickly, communicate clearly, maintain team confidence and adapt when conditions change.
Brad shows you how to do both. Lead your team through transformation while implementing the technical systems that give you competitive advantage.
Qualifications:
Trade (Electronics Technician)
Dip Teach (Primary) B.Ed (Computer Ed)
MCurricSt (Hons)
Firefighter / Captain – Rural Fire Service Queensland
Founder – Promote SEO (Sold Business)
Speaker – Mr Web Marketing
Founder – Proficlix
Core Speaking Topics
1. “First to Market, First in Mind: Speed and Visibility in the AI Era”
When a bushfire jumps containment lines, the first crews on scene have the best chance of controlling it. Wait too long and you’re fighting a battle you can’t win. The same dynamic applies to market visibility and competitive positioning.
AI has changed how customers find businesses, evaluate options and make buying decisions. Search engines now prioritize different signals. Content that worked 18 months ago doesn’t rank today. New platforms emerge while established ones shift algorithms. In this environment, businesses that move fast with the right strategy capture attention and market share while slower competitors wonder what happened.
This keynote reveals how to build visibility systems that get you in front of customers first, establish authority quickly and create market presence that’s hard for competitors to overcome. You’ll learn what’s actually working now for organic visibility, paid strategy and AI-powered search optimisation.
Key takeaways:
Visibility strategies that work with AI-powered search engines and traditional SEO
How to identify emerging opportunities before your market gets saturated
Creating content systems that establish authority and generate consistent leads
The speed-quality balance that lets you move fast without damaging brand reputation
Building market presence across multiple channels without spreading resources thin
This isn’t about gaming algorithms. It’s about being the business customers find first when they’re ready to buy.
2. “Leading Your Market: AI Strategy That Creates Competitive Advantage”
Most businesses are either paralyzed by AI overwhelm or chasing every new tool without strategy. Neither approach wins. Market leaders use AI to create sustainable competitive advantage by implementing systems competitors can’t easily copy.
This keynote shows you how to use AI tools to generate better content, identify opportunities faster and execute campaigns that convert while building systems that compound your advantage over time. You’ll learn the Brand Clarity Report framework for developing AI engine content strategies that rank, sell and establish authority.
Key takeaways:
The 3 AI implementation priorities that separate market leaders from followers
Building AI-powered content systems that generate consistent visibility and revenue
Using AI for competitive intelligence and opportunity identification
Creating marketing automation that improves with data instead of deteriorating
The Brand Clarity framework for positioning that cuts through market noise
You’ll walk away with clear next steps for implementing AI systems that move you ahead of competition, not just keeping pace.
3. “React or Respond: Leading Your Market When Everything’s Changing”
In firefighting, the difference between reacting and responding determines whether you control the situation or the situation controls you. The same principle applies when you’re competing for market leadership in the AI era.
Your competitors are moving. Search algorithms are shifting. Customer expectations are evolving. AI tools launch weekly. In this environment, leaders who react impulsively lose ground while leaders who respond strategically gain advantage.
This keynote reveals how to develop the calm assessment mindset firefighters use on the frontline and apply it to competitive strategy. You’ll learn how to spot market opportunities before competitors see them, make strategic moves when others are panicking and position your business to lead rather than follow.
Key takeaways:
How to assess competitive threats and opportunities without emotional reaction
The decision-making framework firefighters use under pressure, applied to marketing strategy
Building systems that let you move fast while competitors are still planning
Identifying when to act aggressively and when patience wins
Leading your team through rapid implementation without creating chaos
This isn’t about reacting to what competitors do. It’s about responding strategically to own your market position.
Speaking Experience
54+ countries since 2009
Hundreds of virtual events delivered across time zones
International conferences spanning digital marketing, AI, entrepreneurship and business leadership
Corporate workshops and team training sessions
Industry associations and professional development programs
Keynotes ranging from 30-minute sessions to full-day intensives
Delivery Style
Brad delivers energetic, practical and engaging presentations. He doesn’t theorize. He shows you what works, explains why it works and gives you clear next steps to implement immediately.
He brings humor, real-world examples and a no-nonsense approach that cuts through hype. Whether he’s addressing small business owners, corporate teams or industry leaders, he makes cutting-edge AI strategy accessible while challenging audiences to lead more decisively.
Technical Flexibility
Brad can deliver keynotes, workshops and training sessions in formats ranging from 30-minute power sessions to full-day intensives. He’s equally comfortable on virtual platforms or live stages and can customize content to match your audience’s experience level and specific business challenges.
Book Brad for Your Event
If you need a speaker who combines real-world crisis leadership with proven AI expertise, who can inspire your audience while delivering strategies they’ll actually implement, let’s talk about bringing Brad to your stage.
Timely Ideas
Your presentation was very well received by our members. The information in your speech and the additional materials you provided were both fascinating and timely. Our only regret is that we didn't have more time to chat with you.
Angie Slater, Event Director
Easy to Implement
Your seminars were not only filled with valuable information, but my members commented on the way the presenter made a subject seem easy. I have one of our members already implementing the ideas you spoke about and getting an instant response.
Scott Leighton, Event & Membership Manager, PIAA
An Engaging Speaker
Brad Hauck is an engaging speaker full of knowledge for people from corporate down to entrepreneurs. I have experienced 3 of his talks, all to different audiences, and have been amazed at the response from attendees. He has the ability to engage people by speaking to the level of expertise in the room. I highly recommend him to any events coordinator."
Jennie Gordman, Event Organiser
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