AI Visibility Audit: Get Cited by AI, Not Just Ranked by Google

It is a measurement of how often AI assistants name your business when someone asks for a recommendation you should be in. We run a fixed set of buyer prompts across ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Claude, then record every mention and every citation behind those answers. You finish with a score, the prompts you are missing, and the list of sources the engines quoted instead of you.

ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Claude, plus Bing Copilot where the flow comes through the Bing index. We weight the set towards the platforms your buyers actually use because each engine retrieves and cites sources differently and a win in one does not carry into the others.

By asking the same questions repeatedly and counting who comes back in the answer. We keep the prompt set fixed month to month so the trend is comparable, and we log mentions of you, mentions of each named competitor and the pages the engines cited to build the answer. That last part is what tells you what to fix.

Prompts built from how your buyers actually ask, not from keywords. A Gold Coast agency audit would include questions like which digital marketing agencies in Gold Coast are recommended for improving visibility in AI search results, who provides AI visibility audits, how AI audit agencies compare across ChatGPT and Gemini, and what the alternatives to Semrush are for AI visibility auditing. We agree the set with you before the first run so the score means something to your business.

Software gives you a dashboard, an audit gives you a decision. Tools like Semrush, Profound, Otterly.AI, Conductor and Insites are good at tracking volumes of mentions across a wide set of prompts on a subscription. They do not tell you which of your pages lost a citation, why, or what to change this month. We use software for the tracking and a person for the diagnosis and the implementation. If you only want a dashboard, buy the tool and skip us.

Yes, and it is usually the most useful part of the report. We name the businesses the engines keep recommending in your market, show their share of the answers and the pages that got them cited. In a Gold Coast agency audit that is typically three or four local brands plus a directory listing.

You give the engines a page worth quoting. Answer-first content, one clear entity with consistent business details, valid schema so the page describes itself properly, and presence on the third party pages the engines already trust for your category. Getting into the listicles and comparison posts that AI cites in your market is often the single fastest move.

The AI Visibility Audit starts at $1,000 and is delivered as a one-time diagnostic. You get a crawler access check for GPTBot, ClaudeBot and PerplexityBot, a schema and entity audit with corrections, a baseline citation test across all major engines, and a written report with a prioritised fix list. Monitoring from $500 a month keeps the score current after that.

Technical fixes can show within a few weeks and citation movement usually builds over 60 to 90 days. The engines re-crawl on their own schedule so the first month often looks flat and the change shows up in the second or third. We report the trend rather than a single month's number because one run proves nothing.